America call themselves the land of the free, but they have to pay for have to pay to watch their own sport. Something Aussies don’t need to do, thanks to TAB.
To introduce Australia as the real land of the free, we imagined what would happen if an armada of rabid American sports fans were to discover that they could get every touchdown, homer and buzzer beater live and free on the TAB app and in-venue.
Obviously, they’d set sail for our the new home of US Sport. Here’s what would happen as they make landfall.
The Campaign:
TV, Social.
Credits:
Agency: M&C Saatchi
Copywriter: Nicole Conway
Art Director: Tim Batterham
Creative Director: Chris Cheeseman
Chief Creative Officer: Cam Blackley
Production Company: FOMA
Director: Nick Kelly
