For Christmas, BIG W wanted to speak to more than just our wallets. They wanted to speak to people’s hearts. So we created Santa Hands. A little boy named Noel who could make everything Christmassy with a wave of his adorable gloved hand.
Made at M&C Saatchi
With my Art Director, Tim Batterham
Produced by Good Oil and directed by Fiona McGee
And artfully CDed by Brendan Donnelly, Avish Gordhan
& Cam Blackley
